Communication is the Key to a Membership Site
Communication is a key component of every phase of your membership from getting your visitors to the offer, and your membership site to communicating with the membership about new content added to the site and funneling members through the process of getting acquainted with the site and using the site.
The most popular means of communication online is the email list. Yes, you do use other means of communicating to get individuals on to your list such as offline advertising, pay per click advertising even a blog; the email subscription offer is what brings members to your site. The emails you send out feed your people more information than other methods. It is this information that convinces people to join your membership site. The email list becomes your bread and butter. It is the primary means of communicating with those who are your prospects. An email list allows you to build trust and value for your talents and your expertise. The emails you send allow you to build a relationship with those on your list. The only way around this is to have relationships with others who have huge email lists that can promote your membership site. It is still all about communication.
When building an email list you need an autoresponder service such as AWeber or GetResponse if you are serious about building an email list.
Other means of communicating with your potential members include using a blog or classified advertising. Pay per click advertising, an email list and a landing page or squeeze page used to sign people up to your membership site is a good communication combo.
Joint ventures are an excellent opportunity for reaching far and wide when building a list. You will need to either have a prior relationship with those involved in the joint venture or be able to convince them of the benefits of hooking up with you in the joint venture.
Your email list is an excellent communication tool not only because it gets the information out to lots of people but it can also be used to pre-sell your offer and to pre-qualify individuals who would be more likely to join your membership site. If you pre-qualify prospects then you will have fewer refunds to issue later on. Pre-qualifying creates a more stable membership.
In order to reach your prospective members you need to communicate with them where they hang out. You need to be able to reach your prospective members and to convince them of your worth. This may involve testing the waters and ask for feedback as you go. Communication is so much more than just sending out your message it is also about listening to how your message is being received. Proper communication is a two-way process. The model for Internet marketing communication would look something like this:
An offer made by email that detail what benefits your reader would receive if they say yes to you, you reader taking in the information and giving you feedback in the form of a reply or action that you have requested.
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